This past month, February 2017, we decided to participate in Green Saturday LA's event in Torrance, this event was a charity event benefiting the Whiskers and Tails Foundation.

First and foremost, we want to thank the staff of Green Saturday LA for putting on this event, it was a great success. Secondly, we want to thank everyone who stopped by our booth and really expressed their gratitude and love for our vision. 

Doing events really helps us know that we are headed in the right direction. We get so much love and praise from attendees and other vendors for our concept.

Running a business is not easy but hearing that people love that we are here and there is a space where shopping for cruelty free beauty brands is easy, makes it all worthwhile. Everyone loves that we are a cruelty free shop and offer lots of vegan options. This is the cruelty free shop for the modern age.  

This event was a lot of fun for us, we saw bunch of vendors that we see at other vegan events while also meeting many new vegan vendors. We got a chance to eat yummy food, desserts and even shopped a bit ourselves (as usual).  

As always, we offered FREE color matching and makeup application with no pressure to buy. We believe that makeup should be fun and should not feel like you're forced to buy just because you want to play with the makeup.

This event helped us launch Sappho New Paradigm Line, which was widely praised for its fresh fragrance, light weight feel and natural formula. The Sappho New Paradigm Line offers a medium to full coverage and 12 shades so every skin tone can easily be matched. This new line is an anti-aging mecca enriched with flavonoids, phytonutrients, and antioxidants, steam-distilled certified organic essential oils. This new line leaves the skin with a soft, radiant, flawless finish. 

For those who loved the Essentials Foundations, Sappho reformulated the Essentials Foundation to adding all natural emulsifiers, infused with nourishing herbs and flower essences as well as phytonutrients and antioxidants. Offering a light to medium coverage leaving the skin with a soft glow. 

This was also the launch of the Eye of Horus eyeshadow trio palettes. These trio shadow palettes are Italian baked in satin and metallic shades. Deeply pigmented, long wearing crease-proof formula to deliver everyday brilliance. 

Thanks to everyone who made these launches a big success and loved the new product.