Hello Cruelty Free Beauties,

Let's discuss LIQUID FOUNDATIONS! Below you'll find the basics regarding liquid foundations. 

Best For: dry, rough, flaky, normal to combination skin types. Okay for oily skin types if oil free or no heavy emollients in the ingredient deck. If oily skin, lean towards matte finish as it will help prevent the skin from looking too shiny. Careful with dewy or iridescent finishes as they can bring out unevenness in texture such as acne scars, blemishes or severed lines)  

Most liquid foundations are water based, there are some that are aloe based like Sappho Organics.

Water is used because it's a great overall ingredient that mixes well with all other ingredients. It also provides some hydration to the skin. The down side of water is that it does evaporate so you'll notice that if you don't use your makeup (and skincare) it slowly disappears, that's because the water in the formulation is being slowly evaporated..  

If the liquid foundation is an oil base make sure to shake before application since oil based foundations tend to separate.

Liquid also may contain emollients and humectants that can help hydrate and soften the skin.

These ingredients make it ideal for those with dry, rough, flaky skin as it will plump up the skin and also not draw attention to the dry patches.

These ingredients also make liquid the most versatile foundation in that it provides a lot of different options.

First, it provides the full spectrum of coverage: Sheer, Light, Medium or Full coverage.

Second, it also provides a lot of different finishes: Dewy, Luminescent and Matte.

Liquid is also the most buildable without looking too heavy, the more you apply the more coverage you'll get. In the "Details: Liquid Foundation" lecture we will discuss how to achieve the different coverage looks.

Liquid also has the most shade ranges, at least they generally do. When producing liquid foundation it is easier for manufacturers to make detailed foundations. They can really get into the nuances of skin tone and undertone because it is easier to mix color with a water or liquid base as opposed to a solid base such as cream or powder.